Lycamobile, the world’s largest international mobile virtual network operator, was a proud sponsor of ZEE London Mela 2016.
Now in its 14th year, and well established as one of the capital’s many cultural events, ZEE London Mela is a festival inspired by South Asia and its population within the UK and Europe. The event celebrates Asian culture and creativity and gives emerging artists a platform to showcase their work to a wide audience. This year, audience members included London Mayor Sadiq Khan, the Mayor of Brent and Lycamobile Group Marketing Director Khalid Aziz.
The 2016 event featured a range of different art forms including British Asian urban artists, dance, comedy and cabaret, Asian-influenced street theatre and circus, and many other exhibitions. And the event is not just popular with South Asian communities: a third of the audience come from non-Asian communities, making it a truly intercultural family event with something for every generation and community.
This year, Lycamobile’s third year sponsoring, was the first time the event took place at Wembley Park and, in addition to British Asian and international artists, it featured a mouth-watering ‘Tastes of Asia’ food market.
With such a multicultural event focused on families and communities – two things at the heart of Lycamobile’s mission – it was the perfect place to give people the opportunity to learn more about what we do. The Mela featured a number of Lycamobile stalls, which highlighted our many services and offered free SIM cards and top-up facilities.
Lyca Group Chairman, Subaskaran Allirajah, said, ‘Lycamobile is proud to sponsor the ZEE London Mela for the third year running. Lycamobile and ZEE London Mela share the common goals of bringing families closer together and building stronger communities and the Mela gives London the opportunity to enjoy a rich and vibrant South Asian cultural event.’
Lycamobile is the world’s largest international mobile virtual network operator and is the market leader in the international prepaid mobile calls market, with over 15 million customers across 21 countries and a new one joining every two seconds. Founded in 2006 for expatriate communities in Europe, it has fast become a global brand synonymous with connecting customers with their loved ones across oceans, borders and networks at the lowest possible price.