Saregama Carvaan now available in the United Kingdom

~Experience the best Hindi retro music even when away from home for only£119.99~

After an extremely successful launch in India, the US and Canada, Saregama is now launching in the UK Saregama Carvaan, a portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs. This audio player combines the best of digital technology with the convenience and ease of use of a physical form factor.

The 5000 songs available on Carvaan have been hand-picked using data analytics and categorised according to singers, lyricists, music composers, mood, etc. Each category can be selected by turning a jog-dial. So with a simple turn of a knob, you can switch from Kishore Kumar classics to R.D. Burman’s pulsating hits, from timeless love songs to soulful Sufi tracks – all in their original versions, back-to-back without any ads. Carvaan’s music collection also includes the entire Ameen Sayani’s Geetmala collection, spanning 50 years.

With the option to tune into FM Radio, Carvaan doubles up as a home radio too. You can enjoy your personal collection of songs by plugging in a USB drive or streaming songs from a phone to Carvaan via Bluetooth. It works on a rechargeable battery that lasts up to five hours, and the product comes with a one-year warranty applicable all over the UK. All of these features make Saregama Carvaan a new and unique gift option for your loved ones for all occasions.

Vikram Mehra, Managing Director of Saregama India says, ‘There has been a lot of demand for Carvaan from the Indian sub-continent diaspora living in the UK. It’s a perfect treat for anyone living away from home and missing good old Hindi music. There’s an inherent nostalgic charm in the songs of yesteryear, especially if it gives a perfect lean-back uncomplicated 70s Vividh Bharti experience. We are thrilled that after a successful launch in the USA and Canada, Carvaan is launching in the UK, and this connect with the diaspora is complete. It’s the perfect gift for your family and friends’’

Carvaan is being launched in the classic colour of Porcelain White, and can now be ordered in the UK from amazon.co.uk for £119.99.


About Saregama India:

Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content.

For further information, please contact:

Ekta Kumari : ekta.kumari@rp-sg.in

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